Grief on Purpose
A platform reshaping how we talk about loss with honesty, humanity, and depth
OUR PARTNERSHIP
Grief on Purpose partnered with me to expand its reach, deepen its storytelling, and create systems that could support a growing community navigating grief. What began as virtual assistance evolved into a multifaceted creative and strategic partnership focused on elevating the brand’s message across content, podcasting, email, and digital experience.
100%
Social Media Engagement Increase (month over month)
37%
Follower growth in 6 months on Instagram
500k+
Across all social platforms (Instagram, Pinterest, TikTok, and more)
Build a Consistent, Emotionally Resonant Digital Presence
Grief on Purpose needed content that met people where they are—raw, honest, and deeply supportive—without sacrificing clarity, structure, or strategic growth.
Strengthen Systems and Reduce Bottlenecks
I identified workflow gaps and created smooth, repeatable processes for content creation, podcasting, and communication, enabling the founder to focus on high-level creative work.
Enhance the Website & Email Ecosystem
Through custom CSS, page updates, and Kajabi automation, I helped create a more intuitive user experience while ensuring every touchpoint felt aligned with the brand’s voice.
Expand Reach Through Thoughtful, Shareable Content
Podcast clips, storytelling posts, and educational content increased visibility and created meaningful engagement within the grief community.